Feeling stuck in a career that looks fine on paper, but doesn’t fit anymore?
We help successful mid- to executive-level professionals who feel uncertain about their next move gain clarity, sharpen their positioning, and confidently pursue roles that truly fit.
Alana Lerch, Chief Change Officer
Stand Out. Be Seen. Get Hired.
We help professionals navigate career pivots, promotions, and leadership transitions with clarity, confidence, and strategy.
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Led by Alana Lerch, Founder and Chief Change Officer, and Hannah Phillips, Senior Career Transformation Coach, Change Raven supports mid- to executive-level professionals who are ready to step into $100K+ roles and lead with greater impact.
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After years of leading complex organizational change, Alana now helps professionals navigate career pivots, promotions, and leadership transitions with the same clarity and structure used inside organizations. The result: less spinning, clearer decisions, and more confident action.
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Our work is practical, focused, and tailored to you. No generic advice. No “spray and pray” job searching. Just clear thinking, strong positioning, and intentional next steps.
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We help you:
• Get clear on what you want next (and what you don’t)
• Translate your experience into a strong, credible narrative
• Stop overthinking and start making confident career decisions
• Position yourself for roles aligned with your level and goals
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You do not need to work harder.
You need clarity, strategy, and the right support.
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Ready to step into your next chapter?
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​A 30-minute conversation to get unstuck, gain perspective, and decide your next best move — no pressure, no obligation.
Hannah Phillips, Senior Career Transformation Coach
Client Success Stories:
Transforming Careers with Confidence
High-Impact Coaching Packages
Not sure which option fits? Most clients start with a Clarity Call so we can recommend the right path.
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Professional Branding Experience
Elevate your resume, LinkedIn, and career story
to stand out for your next big role ​​​
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Best for professionals who know their target role and need their resume and LinkedIn to clearly reflect it.
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What’s Included:
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Strategic Resume Development
• Executive-caliber resume aligned to your target role
• Up to 3 revisions
• Impact-driven positioning and keyword optimization -
LinkedIn Profile Optimization
• Headline and About section rewrite
• Recruiter-focused keyword strategy
• Alignment with resume and career narrative -
Professional Headshot
• Headshot session included with The Headshot Company (for St. Louis clients)
• If outside STL, we coordinate with an expert professional photographer in your area
• Executive-level image guidance to align with your brand -
Personalized Job Search Strategy
• Targeted job titles
• Strategic keywords for applications
• Focused, high-impact search plan -
Career Communication Toolkit
• Cover letter template
• Thank-you email template
• Core messaging for interviews and networking
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Timeline
Deliverables completed within 60 days of our first meeting. Includes behind-the-scenes strategic support to ensure you’re fully prepared.
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$3,200 investment​​​
Ready to get started? ​​
PACKAGE 1
Level Up Your Career: Comprehensive Coaching Experience
Extensive Coaching Sessions over 4-6 Months for
Transformational Growth
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Best for professionals navigating a significant career transition who want clarity, structure, and hands-on support from strategy through offer negotiation.
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What’s Included:
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Career Clarity & Strategic Direction
• Deep-dive assessment to define your target role and leadership direction
• Alignment of strengths, market demand, and long-term vision
• Clear career roadmap to guide your next move -
Strategic Resume Development
• Executive-caliber resume aligned to your target role
• Multiple revisions as needed throughout the program
• Impact-driven positioning and keyword optimization -
LinkedIn Profile Optimization
• Headline and About section rewrite
• Recruiter-focused keyword strategy
• Alignment across all professional materials -
Professional Headshot
• Headshot session included with The Headshot Company (for St. Louis clients)
• If outside STL, we coordinate with an expert photographer in your area
• Executive-level image guidance to align with your brand -
Interview & Leadership Presence Coaching
• In-depth interview preparation
• Personal positioning and delivery refinement
• Interview wardrobe consultation
• Mock interviews with real-time feedback -
Personalized Job Search Strategy
• Targeted job titles and application strategy
• Networking and outreach guidance
• Ongoing adjustments based on market response -
Offer Strategy & Negotiation
• Salary and compensation negotiation coaching
• Offer evaluation and positioning support
• Decision-making guidance aligned with your long-term goals -
Ongoing Coaching & Support
• Extensive 50-minute coaching sessions over 4–6 months
• Email and text support between sessions
• Real-time guidance as opportunities evolve
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Level Up is not just a resume update. It is a fully supported career transformation experience designed to accelerate clarity, confidence, and compensation growth.
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Investment: $7,200
6-Month Experience
$1,200 per month
PACKAGE 2
Custom Career Coaching: Tailored to Your Journey​
Flexible Coaching Sessions Designed Around Your
Unique Needs
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Looking for something more personalized? Whether you're blending career clarity, resume design, interview prep, or salary negotiation, I’ll create a custom coaching experience that helps manifest your career goals.
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Custom Package Options:
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Combine any coaching services that fit your journey
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Tailor sessions to your job search timeline and career goals
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Personalized strategies and behind-the-scenes support
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Access via email and text for continuous guidance
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No matter where you are in your career, we'll create a path forward that feels right for you. ​​