Feeling stuck in a career that looks fine on paper, but doesn’t fit anymore?
We help successful mid- to executive-level professionals who feel uncertain about their next move gain clarity, sharpen their positioning, and confidently pursue roles that truly fit.
Alana Lerch, Chief Change Officer
Stand Out. Be Seen. Get Hired.
We help professionals navigate career pivots, promotions, and leadership transitions with clarity, confidence, and strategy.
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Led by Alana Lerch, Founder and Chief Change Officer, and Hannah Phillips, Senior Career Transformation Coach, Change Raven supports mid- to executive-level professionals who are ready to step into $100K+ roles and lead with greater impact.
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After years of leading complex organizational change, Alana now helps professionals navigate career pivots, promotions, and leadership transitions with the same clarity and structure used inside organizations. The result: less spinning, clearer decisions, and more confident action.
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Our work is practical, focused, and tailored to you. No generic advice. No “spray and pray” job searching. Just clear thinking, strong positioning, and intentional next steps.
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We help you:
• Get clear on what you want next (and what you don’t)
• Translate your experience into a strong, credible narrative
• Stop overthinking and start making confident career decisions
• Position yourself for roles aligned with your level and goals
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You do not need to work harder.
You need clarity, strategy, and the right support.
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Ready to step into your next chapter?
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​A 30-minute conversation to get unstuck, gain perspective, and decide your next best move — no pressure, no obligation.
Hannah Phillips, Senior Career Transformation Coach
Client Success Stories:
Transforming Careers with Confidence
High-Impact Coaching Packages
Not sure which option fits? Most clients start with a Clarity Call so we can recommend the right path.
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Professional Branding Experience
Elevate your resume, LinkedIn, and career story
to stand out for your next big role ​​
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Best for professionals who know their target role and need their resume and LinkedIn to clearly reflect it.
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This package includes:​
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Resume design (up to 3 revisions)
- LinkedIn profile optimization
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Uncovering your unique value and communicating it
- Cover letter template
- Thank you letter template
- Targeted job titles and specific keywords for your job search​
- Two bonus 50-minute coaching sessions
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These deliverables will reach you within 60 days of our first meeting. This package also includes behind-the-scenes support to get you ready to shine.​ Let’s work together to unlock your potential and help you land that next big opportunity!
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$2,800 investment​​​
Ready to get started? ​​
PACKAGE 1
Level Up Your Career: Comprehensive Coaching Experience
Extensive Coaching Sessions over 6 Months for
Transformational Growth
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If you're ready to make a powerful move in your career—whether it's gaining clarity, stepping into leadership, or landing a role aligned with your true purpose—this immersive program is for you.
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Over six months, you'll receive tailored coaching, expert strategy, and full-spectrum support designed to help you transform your professional brand and accelerate your job search.
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Now included: a professional headshot session with a STL photographer, so your LinkedIn presence aligns seamlessly with your polished professional materials.
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You’ll also get access to Job Flight, Change Raven’s AI-powered job search tool that simplifies the application process by matching you to high-quality roles and auto-applying with tailored resumes—while you focus on what matters most.
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What's Included:
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Career clarity assessment and coaching sessions
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Comprehensive resume design
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LinkedIn profile design
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Interview wardrobe consultation
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Professional headshot session with a local photographer
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Targeted job matching and auto-applications via Job Flight
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Job application optimization
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In-depth interview prep and mock sessions
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Custom professional letters (cover letters, networking emails, thank-you notes)
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Salary and job offer negotiation
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Ongoing support via email and text
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Extensive 50-minute coaching sessions over 6 months, scheduled around your job search timeline, with ongoing guidance tailored to your goals.
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​Level Up is designed for professionals who want clarity, structure, and hands-on support through a significant career transition.​
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$5,400 investment
for the 6 month program​
Ready to elevate your career?
PACKAGE 2
Custom Career Coaching: Tailored to Your Journey​
Flexible Coaching Sessions Designed Around Your
Unique Needs
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Looking for something more personalized? Whether you're blending career clarity, resume design, interview prep, or salary negotiation, I’ll create a custom coaching experience that helps manifest your career goals.
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Custom Package Options:
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Combine any coaching services that fit your journey
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Tailor sessions to your job search timeline and career goals
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Personalized strategies and behind-the-scenes support
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Access via email and text for continuous guidance
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No matter where you are in your career, we'll create a path forward that feels right for you. ​​