Career Transformation Begins with Clarity
We help mid-career and executive professionals break out of career autopilot and move forward with confidence, strategy, and direction — not guesswork.
Why We Started
After 15+ years in corporate leadership roles at organizations like Monsanto, Bayer, and Washington University, founder Alana Lerch reached a turning point.
On paper, everything looked successful — titles, stability, forward momentum. In reality, it felt unsustainable.
She discovered what so many professionals quietly experience:
Ambition without alignment leads to burnout — not fulfillment.
As colleagues began turning to her for help with resumes, interviews, and career pivots, a clear pattern emerged. Most people didn’t lack talent or work ethic — they lacked clarity, strategy, and a story that truly reflected their value.
That work became Change Raven — a place for professionals to step out of autopilot and into careers that fit both their strengths and the lives they want to lead.
The Team Behind Your Transformation
Meet Alana Lerch
FOUNDER & CHIEF CHANGE OFFICER
Prosci-certified change practitioner and former corporate leader, Alana brings a rare combination of strategic clarity, structured process, and intuitive coaching to career transitions.
She helps clients clarify what they truly want, articulate their professional value, and step confidently into roles that align with both their leadership ability and their life priorities.
Her motto: Transformation isn’t luck. It’s strategy, storytelling, and the confidence to fly.
Meet Hannah Phillips
SENIOR CAREER TRANSFORMATION COACH
Hannah Phillips brings a rare blend of executive recruiting experience and coaching mastery to the Change Raven team. With years spent identifying top leadership talent and preparing candidates for high-stakes hiring conversations, she understands exactly what decision-makers look for — and how professionals must position themselves to stand out.
Hannah specializes in helping clients clarify their strengths, refine their career stories, and communicate their value with confidence and precision. Her calm, structured approach transforms what often feels like an overwhelming job search into a focused, manageable strategy.
Clients appreciate Hannah’s steady presence, keen insight, and ability to translate complex experience into clear, compelling narratives that lead to real opportunities.
What Guides Our Work
Every client we work with is different, but our core beliefs stay the same:
Your career should support your life — not consume it
Clarity creates confidence— strategy creates results
Growth does not require burnout
The right story changes everything
Transformation isn't luck — it's strategic planning
